PACT
Non-Profit
PACT fights child trafficking as the U.S. division of ECPAT International, driving change through education, advocacy, and policy work for audiences ranging from teens to government officials. They needed a brand refresh that could command credibility in government settings while remaining accessible and hopeful in educational environments—without losing connection to their global organization.
Brand Design, Web Design, Brand Support
We evolved their existing logo with cleaner typography and a brighter, more optimistic green. Custom graphics for each program area—education, advocacy, and policy—help audiences understand PACT’s initiatives while maintaining unified brand recognition. The refreshed identity now supports their work across all contexts, from policymaker meetings to youth-focused materials, and has strengthened their presence throughout the advocacy community.
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