Brand Strategy That Actually Helps Your Business Grow
Customer Journey Strategy → Real Results
You're here because you need more than pretty visuals. You need a brand that makes sense to your customers, sets you apart from competitors, and gives you the confidence to raise prices and grow without confusion.
We specialize in hospitality, lifestyle, and CPG brands where the customer experience makes or breaks success.
Brand Strategy & Design
Complete Brand Systems Built Around How Your Customers Actually Think
You're just starting out or you've outgrown your DIY approach and know it's time for professional design. Customers take too long to understand what you offer or why they should choose you over competitors. You find yourself explaining your business instead of just running it.
We start by figuring out how your customers really find you, what makes them choose you, and what keeps them coming back. Then we design your complete brand system around that real journey—so every touchpoint actually helps your business grow instead of just looking professional.
This includes guidance on cultural sensitivity for globally-inspired concepts, so you can expand confidently without worrying about missteps.
After our initial getting-to-know-you conversation, you'll complete an extensive questionnaire about your business and customers. Then we have a 1-hour video strategy session where we dive deep into your customer journey—mapping out every touchpoint and addressing potential issues or pitfalls at each level.
From there, I create a brand strategy presentation with two creative directions based on your customer insights. You choose the direction that feels most like your business, and we design the full brand system around your customer journey with all the assets you'll need to launch confidently.
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Customer Journey Strategy
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Logo system + variations
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Color palette
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Typography system
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Brand patterns
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Custom iconography
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Photography direction
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Asset creation based on your customer journey (packaging, menus, stationery, print, digital assets, social templates, etc.)
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Comprehensive brand guidelines
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Brand templates for consistent implementation
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Web Design
Websites That Actually Help You Book More Customers
Your website gets visitors but doesn't convert them. People leave confused about what you offer, why they should choose you, or how to actually work with you. You're getting traffic but not results.
We design your website around how your customers actually think and behave. Visitors understand your value immediately, see why you're the right choice, and know exactly how to get started with you.
We clarify the purpose of your website, map the customer flow, and design your homepage and a key page to establish direction. Once approved, we build the full site with intentional structure, brand consistency, and foundational SEO. You’ll receive training and support so you can make updates with ease.
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Custom website design
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Mobile-responsive layouts
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Strategic page flow + user paths
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Brand-consistent visuals + graphics
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Basic SEO setup (titles, descriptions, alt text)
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Redirects + technical setup
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Full site build on Wix Studio or Shopify
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Post-launch training and resource support
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$5k - $8k
Brand Support
Ongoing Partnership That Keeps Your Brand Working as You Grow
A brand only helps your business if it stays consistent everywhere. As you launch new products, open locations, or run campaigns, maintaining that consistency gets challenging without clear systems and ongoing support.
We become your brand partner, ensuring every new touchpoint supports your business goals and keeps customers clear on what you offer.
Brand support is fully custom based on what your business actually needs. We start by meeting to understand your current challenges and growth goals—whether that's launching new products, expanding locations, running seasonal campaigns, or keeping your team consistent as you scale.
From there, we create a support plan that makes sense for your business. Some clients need ongoing design work, others want strategic check-ins, and many want a combination of both as their brand partner.
(Varies by project or retainer)
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Packaging design
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Campaigns + seasonal creative
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Marketing materials
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Presentation decks
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Website updates
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Social content
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Print + digital collateral
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Brand refresh elements as needed
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Custom pricing based on scope or retainer