Aha Sugar Co.
Hospitality, Events
AHA Sugar Co. creates memorable event experiences with specialty food carts—ice cream, churros, pretzels—that instantly elevate any gathering. She’d built strong recognition in the wedding world with her signature pink branding, but expanding into corporate events required a more flexible identity. The challenge was to preserve the equity of her iconic pink while building a brand system and online presence that could feel romantic in wedding contexts and polished in professional settings.
Brand Design, Web Design
We refreshed her identity by keeping her beloved pink at the core and expanding the palette with soft greens and creams for added versatility. Vintage Palm Beach–inspired elements drawn from her striped cart umbrellas became a visual thread across her brand and new website, creating cohesion from digital to real-life event touchpoints. The result is a brand universe that adapts seamlessly to weddings and corporate events alike—strategic flexibility without sacrificing the personality her clients already love.
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