Fresco Juice Co.
Hospitality
Fresco Juice Co. is dedicated to authentic freshness—every juice is squeezed in-house using real ingredients and zero artificial additives. The founders wanted a brand that reflected their enthusiasm for craft juice-making while communicating the seriousness of their ingredient standards, especially in a market filled with clinical health brands and generic chains.
Brand Design, Brand Support
We created a playful, energetic brand system featuring hand-drawn oranges replacing the “O” in Fresco, along with cheerful elements like staff t-shirts that read “Kale Yeah!” The palette draws directly from their ingredients—beet red, carrot orange, lemon yellow—creating immediate, meaningful associations between product and brand. Since launching in 2022, Fresco has built strong customer loyalty and carved out a joyful-yet-premium market position. As visitor demand grows, we continue to develop new t-shirt designs as ongoing merch drops.
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