It's MikeyMike's
CPG
It’s MikeyMike’s is a founder-led sauce company bottling bold, globally inspired flavor for everyday cooking. Under the “Sauces of the World” line, each jar is built to dip, dress, or sauté—bringing the spirit of far-away places to weeknight plates in a way that feels familiar. The brand needed a clear story, a comfort-to-adventure flavor ladder, and a visual presence that could celebrate global influences while staying transparent, clean-label, and culturally respectful.
Brand Design, Brand Support
We began with brand strategy: defining the mission, values, Explorer archetype, and a detailed risk-awareness framework around cultural inspiration and appropriation. From there we mapped the end-to-end customer journey and built a full identity system to support it—logo, monogram, passport-style badges, tonal color pairs, typography, and iconography that signal “bold made easy” across packaging, social, and in-store touchpoints. We extended this into a clean, type-driven web and digital direction that uses primary brand colors, usage cues (dip • dress • sauté), and origin storytelling to guide customers from curiosity to confident purchase.
Ready for a brand that actually works as hard as you do?
We work with founders like you who know their customers deserve a clear, confident experience—but need help making that happen.
