Branding is the process of connecting
good strategy with good creativity.

Brand Thinking Prompts

This is the starting point of our consultation so it’s really important that this is filled out in as much detail as possible! Take your time and really think about your answers.

Name

First Name

Last Name

ABOUT YOUR BRAND

Write a summary of your business: imagine this was a paragraph about your brand that was being displayed on your website

What are the goals that you hope to reach in the next 3 years?

Describe your business' personality in 4-5 adjectives [try to avoid generic words that describe the ‘look’ such as modern, feminine, fun]

If your dream customer/client was talking about your brand with their friends, what would you want them to say?

Let's think about your customer / client experience. How do you want them to feel when experiencing your brand?

What are the problems / struggles that your ideal customer / client experiences and how can your brand provide a solution?

Do you have any additional comments or creative considerations?

Such as specific colors to avoid, styles you are not open to etc.

This question is open-ended. Feel free to answer with as much or as little detail as desired. What are your expectations for this consultation process and outcome? What are your goals as we work through this process together?

Branding is the process of connecting good strategy with good creativity.

Brand Thinking Prompts

Branding is the process of connecting
good strategy with good creativity.