Name
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First Name
Last Name
Email
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Write a summary of your business: imagine this was a paragraph about your brand that was being displayed on your website
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Do you have a tagline? This is a line of text that supports your business name.
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What are the goals that you hope to reach in the next 3 years?
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Describe your business' personality in 4-5 adjectives [try to avoid generic words that describe the ‘look’ such as modern, feminine, fun]
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If your dream customer/client was talking about your brand with their friends, what would you want them to say?
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Who is your target audience? Think about who your dream customer or client is - what are their hobbies? What do they do at the weekend?
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Let's think about your customer / client experience. How do you want them to feel when experiencing your brand?
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What are the problems / struggles that your ideal customer / client experiences and how can your brand provide a solution?
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What is important to your ideal customer / client? These don't have to be related to your brand.
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What brands do you admire and take inspiration from? Why? Think about who your business aspires to be.
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Who are your competitors? What do you think they do well and don’t do so well?
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Who / what brands are doing new and exciting things in your industry?
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Do you have any additional comments or creative considerations?
Such as specific colors to avoid, styles you are not open to etc.
This question is open-ended. Feel free to answer with as much or as little detail as desired. What are your expectations for this branding process and outcome? What are your goals as we work through this process together?
